Adnostic

Creative Digital Agency

How to build a successful digital rich media creation
and production agency, from scratch…

Adnostic: A digital agency created to solve the challenges of creating and delivering responsive HTML rich media to run in multiple proprietary app platforms, OS, devices and retain a profit margin with an emphasis focussing on creating a measurably excellent user and brand experience.

All good businesses need to solve challenges for their users/clients, in this sphere, these were:

Publishers: Need to monetise their content offerings with existing and new clients
Media agencies: Need to deliver measurable creative to multiple platforms.
Creative Agencies Need to adapt to creating HTML based creative.

These goals were met with a focus on collaboration between agencies and media owners and employment of adapted Agile and LEAN UX approaches both on a macro (Process) and Micro (individual creative) levels.

Over 3 years adnostic has created hundreds of HTML rich media creatives delivered to over 60 brands, received several awards and enjoyed a great reputation in the industry.

Adscientifc

Adscientifc was an analytics platform built specifically for the HTML Rich Media industry.

It’s focussed on recording all user ‘event’ data within creative – not just impressions and clickthroughs – and so help users arrive at true ‘Engagement’ figures – measuring every tap, swipe, rotation and shake – across desktop tablet and mobile in real time.

Originally built to record data from within magazine and newspaper apps – it is also capable of recording data from all ad-served rich media creatives.

It featured an easy to navigate dashboard data structure and is aimed at: Media Owners, Agencies and Clients alike.

Some of the Adnostic creatives and snapshots of Adscientific analytics platform

Matt White