Overview
How to build scalable & intuitive app experience to improve usability & increase value for current and future users.
Users and audience
Target users for this app are SME merchants their employees and associates.
Role and responsibilities
Head of UX & Product design; Oversight of UX research, Design & UI strategy.
Process
UCD approach including:
Guerilla interviews, benchmarking & data analysis, surveys, in person interviews, ethnographic interviews, usability studies.
