AdCraft – Automating the HTML creative process

Adnostic’s automated development framework and template system for building HTML rich media creatives.

Built on a Node.JS the system runs many automated tasks such as minification of code, auto-prefixing for specific browsers and image optimisation (amongst many others) – which effectively brings down the time it takes to set up a cross-platform creative from a few hours to a few minutes.

This allows the team to focus on the individual creative without worrying about the general platform dependant optimisations required to produce responsive HTML advertising