Design systems and adoption in B2B land

Key challenges and benefits learned from establishing a design system from scratch in B2B world. Design systems can represent an obvious panacea for multi-products design issues when viewed from within the Design and UX community, but their benefits and challenges are far from transparent and even alien when viewed from different perspectives within a reasonable sized distributed global software company …

UX Experiences: Client vs Agency. Empathy wins.

UX Experiences: Client vs Agency. ( DPL vs Adnostic): Empathy wins. Over the last few years I have practised, refined, experimented and, I believe, pioneered in the world of applied UX design. From the traditional application of UX models in content based enterprise level publisher websites through to the fast paced and somewhat-fledgling industry of advanced html rich-media based marketing. …

Adblockers, media owners Square up in school yard…

In the last month the latest Apple iOS launched alongside Apple News, Amazon has stopped accepting flash ads and adblockers rose to the top of the charts. It seems like the crucible is reaching melting point but what’s the motivation behind the big players latest moves and how does it affect the publishing and creative based industry? Who owns what?: …

Apple Newsstand is dead! Long live the News!

So, Apple Newsstand is no more, will cease to be and is soon to join bleedin’ choir invisible… Whilst most of the attention from Apple’s WWDC developers conference was devoted to the new Music service to be included in the upcoming iOS 9 release, another sweeping change was also afoot – the killing of Newsstand and the addition of the …

Digital Advertising: We need to talk about Tablets…

The world of tablet advertising is passing out of its infancy and, in some ways, is encountering a few troubling moments as its enters its teenage years. To encourage discussion, Adnostic – A digital production agency, a division of Dennis Publishing – decided to convene a gathering of renowned industry figures to debate the evolution of the industry thus far, …

The Trouble with Metrics: A glossary

Key in the debate surrounding in-app advertising for Newspaper and Magazine titles are the Issues surrounding Metrics. Clearly the industry would benefit from a universal standard metric for measuring the effectiveness of this form of advertising. In a digital industry with already established metrics for display advertising a few disparities have been created between used terms and I suggest a …

Media first? ADUX: When user experience met advertising

It may seem to the moderately trained eye that a bringing a discipline which puts the users emotional reactions first and foremost to focus on the digital advertising world would be as futile as marching on Moscow in the winter time (hint – it went badly). After all, how many users would prefer digital content which didn’t carry any advertising …